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Planning: Don't Leave Home Without These

There are certain company forms, phone lists, sales tools, brochures, sample kits, and so on, that are indispensable at trade shows. Assemble these into one packet or binder that you hand-carry to the show yourself. This way you'll have all the answers to any questions that might come up on-site right at your fingertips. Here's what you should include:

  • Sales territory maps with addresses and phone numbers of all dealer/distributor/sales offices.
  • Annual and/or quarterly corporate financial reports.
  • Preprinted Fed-Ex forms, your company stationery and a dozen #10 envelopes.
  • Company phone directory and home phone numbers for critical employees.
  • Press packet including corporate backgrounder and current press releases.
  • Product brochures, collateral information, order forms, price lists, photos and spec sheets, and competitive product information.
  • Exhibit floor plan with product layout information, list of exhibitors showing your products and their booth numbers (if appropriate), copy of show book listing all exhibitors and booth numbers.
  • Staff training materials used in pre-show training session.

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