Product Search GO View Quote List My Account
Home About Us Exhibition/Events Retail/Office Rental/Design/Print News & Promotions Testimonials Our Clientele Contact Us Sitemap
Home > Useful Tips >

Promotion: Tell It Like It Is

Pursell Technologies Inc. let customers do its selling at the Golf Course Superintendents Association of America (GCSAA) Show in San Diego last February.

The Sylacauga, AL, fertilizer manufacturer videotaped testimonials of nearly 20 golf-course superintendents who had attended "The Experience at Farm Links," Pursell's research golfcourse facility – a combination bed and breakfast and educational forum. Then Pursell showed the 20- to 30- second interviews in its exhibit throughout the show, to draw visitors to the booth and keep them there. By using its clients to champion the company's services, Pursell found a low-cost selling technique that didn't require the usual fertilizer.

Back to Top | Back to Previous Page


Others Useful Tips
Demonstration: Time-Saving Tips
Lead Tracking: How To Get True Show Numbers
Read More Tips on Promotions
Search Useful Tips